Funkin decides on Fusion range

10 December, 2010

UK-based mixer brand Funkin has announced the launch of a new range of purées called Funkin Fusion.

Following the brand’s cocktail competition last month, in which some of London’s top bartenders experimented with ten Fusion prototypes, three flavours have been chosen.

Mango, red pepper and hot pimento; mango, calamansi, lime and lemon; and blackberry and vanilla faired best in the trials and will launch to the UK market in February, with a roll out to France and Dubai planned for March.

The range will be available at UK wholesalers alongside the brand’s existing 20-product range of Funkin Pro purees.

The brand’s cocktail competition, held at London’s Floridita bar, saw mixologists - including Alex Turner and Jake Burger – design Tiki, Classic British and Pan Asian cocktails using the prototype purées.

The winning team comprised Rikki Broderick, Duane Shepherd and Craig Harper.

The prototypes used in the competition were developed by mixologist Ben Reed, he said: “This competition is a collaboration with bartenders who have worked with Funkin since the 1990s.

“This approach enables them to share their creativity and, facilitated by Funkin's cutting edge approach to the industry, will inspire other bartenders to design new styles of cocktails.”





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Christian Davis

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