SABMiller launches Peroni Nastro Azzurro in the Netherlands

14 April, 2010

SABMiller has announced that it is launching its Italian beer brand, Peroni Nastro Azzurro, in the Netherlands.

SABMiller, one of the world’s leading brewers, is launching its Italian beer brand, Peroni Nastro Azzurro, in the Netherlands.

The company says Peroni Nastro Azzurro will be imported from Italy and will be distributed selectively. The beer will be available exclusively in 330ml bottles from stylish Italian restaurants, upmarket bars and clubs, and leading domestic caterers and delicatessens. The marketing, sales and distribution of the brand will be managed by SABMiller’s Dutch operation, Royal Grolsch NV.

The brand is available already in: Australia, India, Russia, South Africa, the UK, the US, Colombia, Canary Islands, Canada, France, Hungary, Peru, Poland, Romania, Puerto Rico, Japan and Italy.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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