SABMiller launches Peroni Nastro Azzurro in the Netherlands

14 April, 2010

SABMiller has announced that it is launching its Italian beer brand, Peroni Nastro Azzurro, in the Netherlands.

SABMiller, one of the world’s leading brewers, is launching its Italian beer brand, Peroni Nastro Azzurro, in the Netherlands.

The company says Peroni Nastro Azzurro will be imported from Italy and will be distributed selectively. The beer will be available exclusively in 330ml bottles from stylish Italian restaurants, upmarket bars and clubs, and leading domestic caterers and delicatessens. The marketing, sales and distribution of the brand will be managed by SABMiller’s Dutch operation, Royal Grolsch NV.

The brand is available already in: Australia, India, Russia, South Africa, the UK, the US, Colombia, Canary Islands, Canada, France, Hungary, Peru, Poland, Romania, Puerto Rico, Japan and Italy.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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