US: Speyburn and Old Pulteney whiskies go to InterBev USA

16 June, 2009

US: Speyburn and Old Pulteney Scotch whiskies are to be distributed and marketed by InterBev USA from 1 August. The brands were formerly handled by Constellation Wines. 

 

The Inver House Distillers portfolio falls under InterBev – a wholly owned subsidiary of alcohol beverage producer ThaiBev. InterBev USA is a New York-based subsidiary of InterBev.

InterBev USA, which imports and markets Chang Beer and Mekhong plans to grow the Inver House Distillers portfolio and take on additional products produced by ThaiBev.

International Beverage president Barrie Jackson said: “Having the Inver House Distillers portfolio under InterBev USA will allow us to manage our brands more effectively in the states and provides us with more focus and commitment to building our relationships with our trade partners and consumers.

“We established the regional headquarters in 2006 as a long-term investment in the US market, and that has begun to pay dividends with the success of our Chang Beer brand and more recently Mekhong. Placing Inver House Distillers brands with our U.S. subsidiary underscores the commitment to strengthening our position in this important marketplace.

“InterBev USA is now well established with a highly skilled team of spirits professionals and we expect to take full advantage of its strong relationships in core markets to grow our Speyburn and Old Pulteney business as well as introduce other Inver House Distillers and InterBev brands that will be exported to the U.S. in due course.”

John Lennon, president of InterBev USA, said he is delighted to have Inver House Distillers brands in the company’s portfolio and has already begun working on a seamless transition with Constellation Wines US, which currently imports the Inver House Distillers brands. 

 





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