Austrian Wine Marketing (AWM), the generic body that represents the Austrian wine industry, has announced a strategy change and a new corporate logo.
After more than 20 years, the AWM says it is implementing its most significant advertising and publicity changes since its founding.
A banderole replaces the wine logo. The former message, "A Taste of Culture", has been refined to: "Taste Culture". Theme advertising is now focused on wine and food, while emphasising the diversity of Austrian wine.
To check out the new look, go to: austrianwine.com