Foster’s EMEA is first wine producer to join WRAP

30 April, 2009

Foster’s EMEA is the first major wine producer to try and help formally in reducing the amount of packaging thrown away in the UK

Foster’s EMEA, the European, Middle East and African division of the Australian-based Foster’s Group, is the first wine company, to join the WRAP’s (Waste & Resources Action Programme) Courtauld Commitment, the purpose of which is to reduced the amount of disgarded packaging.

Foster’s is to ship more wine in bulk and bottle in the UK. This is said to reduce CO2 emissions by 55%. More than 50% of containers are freighted by rail, which reduces the number of lorries on the road.

“Reducing green house emissions is a global priority for Foster’s, said Foster’s EMEA supply chain director Rob Hollis. We WRAP as instrumental in achieving our own environmental objectives and assisting the UK government  to achieve its EU landfill and packaging directives.”

The Courtauld Commitment is a voluntary agreement between WRAP and 40 major UK grocery organisations that supports less packaging and food waste ending up in bins. In 2008 it led to zero growth in packaging desporte increases in sales and population.

Foster’s owns brands such as Wolf Balss, Lindemans, Penfolds, Rosemount and Beringer.


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