Scotland/US: Innis and Gunn beer launches in US

03 April, 2009

Scotland/US: Innis & Gunn brewery is to launch its beer in the US.

Scotland/US: Innis & Gunn brewery is to launch its beer in the US.

The Edinburgh-based company has made two new appointments – a UK marketing manager and an International brand manager.

The current Canada-based manager will take up a new role of the same title in the US.  

Gregg Imlah has been appointed Innis & Gunn’s marketing manager in the UK. Nicol Rennie will be international brand manager in Canada, replacing Innis & Gunn MD Dougal Sharp’s younger brother Neil who will be moving to take up the post in the US.

Dougal Sharp said: “The US presents a big opportunity for the brand.  Although it is in recession this won’t last forever and we want to be there when business starts to pick up.”

Four years after Innis & Gunn Original Oak Aged Beer first entered the Canadian market, it has become Canada’s best selling British bottled beer in both value and sales.

 Dougal Sharp, Innis & Gunn MD comments:  “This is an exciting time of growth for the company. Gregg and Nicol combine years of experience in the drinks and marketing industries and are a very welcome addition to the team.

 “We've started off 2009 well, with all of our brands performing strongly. However we know how tough the market is at present and so we want to work harder then ever to grow our brands at home and abroad. Our two new recruits will help to deliver additional focus in areas where we believe there are opportunities for growth.”





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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