US: 88% of respondents see spirits as an affordable luxury, according to a new survey from Beam Global Spirits & Wine.
100 hospitality industry personnel were survey at the 2009 Nightclub and Bar show, Las Vegas.
More than 50 percent said people are hosting friends at home more often, but many bartenders also noted that their consumers are first hosting friends at home before heading out to bars and restaurants later in the evening. When they go out, consumers are tipping less compared to one year ago, according to 62 percent of the bartenders surveyed and a quarter of the respondents stated that whiskey is the next big category for mixing.
Beam’s master mixologist Bobby Gleason said: “In spite of the economy, consumers are still enjoying their spirits both at home and out in bars and restaurants.
“It’s clear from the survey results that my fellow bartenders echo my same optimism for the health and future of the spirits industry.”
The full survey questions and results include:
In these economic times, do you consider spirits to be an affordable luxury or extravagant expense?
88% said affordable luxury, 8% extravagant expense.
Which category do you think will be the next big main ingredient when it comes to mixing cocktails?
36% said Vodka, followed by 25% Whiskey (including Bourbon), 23% Rum and 16% Tequila.
Do you think that consumers in general are tipping more or less than they did one year ago?
62% said less, and 38% said the same or more.
Compared to one year ago, do you think consumers are hosting friends at home more often or are they still going to bars and restaurants?
57 % said hosting friends at home more often and 41% said still going to bars and restaurants
Which would you say is the biggest reason why people are enjoying their spirits these days?
35% said as they take a break from the nightly news, followed by 29% to spend quality time with friends and family, 17% to celebrate and 15% to network.
Lastly, looking ahead one year from today – what do you think bartenders and wait staff will be saying?
59% said happy times are here again and 39% said better luck next year.