Malibu launches 'enjoy at home' recipes

20 March, 2009

Pernod’s coconut rum brand Malibu is to introduce limited edition ‘Malibu Island Recipes’.

Pernod’s coconut rum brand Malibu is to introduce limited edition ‘Malibu Island Recipes’.

The special edition Malibu bottles will be available in April in 19 countries, including the United Kingdom, Australia, Korea and the Netherlands.

The newly designed bottles have cocktail recipes on the outside and highlight the importance of the off trade with ‘“Get Your Island On” at home with friends’. 

Each features Malibu and a single mixer, like “Summerain,” which combines Malibu with vodka and lime, or the “Cranberry Splash,” with cranberry, Malibu and a splash of lime.

The other two are Orange sunset  - Mlibu and orange juice and Island cola – with cola and lime.

The bottle designs feature greens, yellows, reds and blues against Malibu’s signature white. To showcase Malibu’s iconic white bottle, the design also features a silhouette of the Malibu bottle on its front with the familiar Malibu logo and Caribbean stamp.   

They will be the same price as regular bottles of Malibu.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter