India: Beam Global Spirits and Wine has launched Ardmore Scotch whisky in India.
Single Malt whisky is a growing category in India and Ardmore will be available at general liquor shops in Delhi, Mumbai, Bangalore and Chennai. It will be priced between Rs 2800 to Rs 3500.
Harish Moolchandani, CEO, India & Indian Sub-Continent, Beam Global Spirits & Wine said, “We have significantly expanded our sales channels to ensure easy availability of products to our consumers. Ardmore will initially be available at duty paid shops in major metros. With enhanced distribution of Ardmore we are well positioned to further expand our market share in the single malt space.”