New distro for Sir Cliff Richard

11 November, 2008
Sir Cliff Richard has appointed a new distributor for his range of wines.

Sir Cliff Richard has appointed a new distributor for his range of wines.

Chaliť Richards has been appointed to distribute Vida Nova and Onda Nova.The agreement covers the UK and selected international markets - including Eastern Europe and China, and is effective immediately.

†Chaliť Richards managing director Bob Rishworth said: ĒI have generally dismissed celebrity wines as being a marketing gimmick, but having tasted the Vida Nova and Onda Nova range I can honestly say that I was bowled over by the quality.Ē

The wine is made at the Adega do Cantor (winery of the singer) at Guia in the Algarve, and is a joint venture between three vineyard owners, Sir Cliff Richard, Max Birch the winemaker, and Nigel Birch.

The range consists of Vida Nova and Onda Nova.Vida Nova has an RRP of £7.49 and is available as a Tinto with AragonÍs, Syrah, Trincadeira and Alicante Bouschet, as a Rosť with AragonÍs and a touch of Syrah, and as a Reserva Syrah AragonÍs blend at £10.99.Onda Nova is available as a Rosť with AragonÍs, and as a Tinto with Syrah, and has an RRP of £7.99.The range is targeted at independent and multiple on trade and selected off trade outlets.

UK agents Ė Chaliť Richards and Co. (0845 850 4405)





Comment

Dominic Roskrow

Rum's time to shine

Who would have thought it? After decades of dabbling on the margins of the fashionable bar trade, rum is enjoying its most successful spell in the limelight since the early ’90s, when spiced rums swept all before them.

Click for more »

Events

Facebook

Twitter