Absolut Mango

27 August, 2008
Page 16 
Brand owner V&S Group

Produced in Sweden

Size 1l

Price As other flavours

Abv 40

Markets US, travel retail then global

Contact vsgroup.com

V&S Absolut Spirits is adding a mango flavour to its range of premium flavoured vodkas, all of which contain only natural ingredients.

Absolut Mango will be available in global travel retail from February 2008. Further information on local launches will be communicated at the time in each market. The date for the US launch is not yet set, but it will be supported by a cross-media advertising campaign.

This new flavour follows hot on the heels of Absolut Pears, introduced this time last year. V&S group chief executive Bengt Baron told Drinks International: "Pears exceeded all expectations in the US and travel retail . It has become our biggest flavour - even bigger than Citron in Sweden. We are confident in the high volume potential of Absolut Mango ."

Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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