US Briefs

27 August, 2008
Page 11 
  • In the first auction of spirits held in New York city since Prohibition, a 100-lot selection of fine and rare whiskies, Cognac, Armangac, Calvados and Chartreuse fetched $304,800. The top single-bottle lot of the day was a 1926 Macallan, which sold for $54,000. Richard Brierley, head of wine sales, Christie's Americas, said the bidding pointed to the potential for spirits sales in the US.
  • Under a new free-trade agreement with Peru, tariffs on US spirits will be eliminated. While hardly a major market, spirits exports to Peru, especially bourbon, should increase dramatically. In the period 2000-2006, US spirits exports to Peru averaged approximately $580,000 annually. In the first nine months of 2007, US exports reached $741,000 - a 45 per cent increase over the comparable period in 2006. Bourbon and Tennessee whiskey accounted for 70 per cent of the total.
  • Terlato Wines International is offering a new wine brand, Tangley Oaks, targeting the $14 - 20 price segment, which the company identifies as a "luxury" niche .
  • Imperial Brands has launched Sobieski Polish Rye vodka in the US. It sells for $11 but Imperial CEO Chester Brandes believes it is equal to a $40 super-premium vodka. Brandes launched Stolichnaya in North America in 1975 and he believes there are simply too many high-end vodkas now on the market and consumers will soon begin looking for "good value."


Dominic Roskrow

Rum's time to shine

Who would have thought it? After decades of dabbling on the margins of the fashionable bar trade, rum is enjoying its most successful spell in the limelight since the early ’90s, when spiced rums swept all before them.

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