US: Patron Spirits Co tackles underage drinking

15 December, 2009

US: The Patron Spirits Company has teamed up with the Distilled Spirits Council of the United States (DISCUS) to help prevent underage drinking.

The Federal Trade Commission’s new nationwide campaign is called "We Don't Serve Teens."

Working with DISCUS, the Patron Spirits Company has donated several outdoor advertising locations in major US markets including Chicago, Los Angeles, Boston, Dallas, Miami and Atlanta to help the FTC get the message across that the legal drinking age is 21.

Patron is also working with its stadium partners around the country - including BankAtlantic Center in South Florida, Cowboys Stadium in Texas, Nashville's Sommet Center, and the TD Garden in Boston - to produce signage, public service announcements, server badges and other materials to communicate the "We Don't Serve Teens" message.

Patron field staff across the US are also encouraging retailers to display "We Don't Serve Teens" window decals and train their sales personnel and servers about the consequences of allowing underage drinking.

Matt Carroll, chief marketing officer at Patron Spirits International said: "The entire spirits industry is united in our common goal of preventing underage consumption of our products, and through successful programs such as the FTC's 'We Don't Serve Teens' campaign we're making a real difference in eliminating alcohol access to kids and teens. "At Patron Spirits we're firmly committed in our support of this important initiative, and we're doing everything we can to help make certain that servers and retailers understand the dangers of providing alcohol to those who are underage."

The "We Don't Serve Teens" campaign is sponsored by a coalition of public and private sector organisations. Visit www.DontServeTeens.gov for more information.





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Christian Davis

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