Scandinavia: Castle Brands and Arcus unite

26 October, 2009

Castle Brands has announced that its Castle Brands Spirits Group subsidiary has entered into a marketing and distribution agreement with Arcus AS. The agreement covers the Nordic Region.


Conor hAonghusa, Castle Brands export director, said: "This represents an exciting opportunity to combine the consumer appeal of our premium brands with Arcus' strong Nordic Region distribution network. In particular, Clontarf Irish Whiskey, which already has a solid and growing footprint in the Nordic Region with listings in Sweden, Finland and Norway, will benefit from the new distribution network.

John Glover, Castle Brands CEO said: "Castle Brands will continue to form relationships with like-minded partners as part of ongoing plans for international expansion of our premium portfolio, which includes Gosling`s Rum, Clontarf Irish Whiskey, Knappogue Castle Single Malt Whiskey, Jefferson`s Small Batch Bourbons andBetts & Scholl wines. In our effort to strengthen our international distribution relationships, we seek partners with industry expertise and focus to drive our brands forward in select priority markets."





Comment

David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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