Get your own unique bottle of Scotch for £20,000

16 September, 2009

Whyte & Mackay has launched a bespoke whisky service which will cost £20,000

Scotch whisky company Whyte & Mackay has launched a "bespoke whisky service" for £20,000.

Purchasers will get three days with Whyte & Mackay’s master blender, Richard Paterson. He will endeavour to ascertain their likes and dislikes before creating a unique scotch based on their personality.

The idea was borne following Paterson’s recent appearance on a TV programme ‘Made in Scotland’, where he explained the whisky blending process to actor David Hayman, best known for roles alongside Pierce Brosnan, Bruce Willis and Kevin Spacey and created a whisky based on his personality and tastes.

Paterson is said to have then took the idea a step further by creating a series of one-off whiskies based on the personalities of stars including Sean Connery, Ewan McGregor, Barack Obama and Homer Simpson.

Whyte & Mackay said that as a result it received hundreds of enquiries and as a result has launched this service.

Paterson said: “It is increasingly common now for people to have their luxury goods tailor made to suit their own specific desires. By offering this service we have created a great opportunity to own a one-off bespoke whisky that may even increase in value over time.

“I will spend time getting to know their likes, dislikes and personality to create a completely one-of-a-kind whisky – and of course a dram or two will be raised as we bond. Only one bottle of each individual bottle will ever be made… it will be a whisky to treasure forever.

Anyone interested in ‘buying’ Richard Paterson should contact info@whyteandmackay.com


 





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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