Pinky vodka, which claims to be the first vodka created for women, has announced that it is are partnering with and supporting What a Pair (www.whatapair.org), a charity dedicated to raising funds to benefit breast cancer research at the John Wayne Cancer Institute at St. John’s Hospital, regarded as one of the top breast cancer facilities in the US.
Pinky says it will be donating $2 for every bottle sold in select California retail outlets to What a Pair. It will also be hosting What a Pair evenings at bars and restaurants and donating $1 for every Pinky cocktail served.
Every year, What a Pair organises an evening of celebrity duets in Los Angeles. Pinky has created a special signature cocktail for this year’s. Pinky’s Perfect Pair cocktail will be served to guests at the benefit on September 26 in Santa Monica. Pinky also recently served cocktails for shoppers at Bloomingdale’s in Los Angeles, where portions of the proceeds benefited What a Pair.