The campaign is centred around twelve ‘Let’s SociAlizé’ branded parties.
Initially, they will be held in Birmingham and Bristol venues and they include a media partnership with OK! Magazine.
The nights will be hosted by Alizé brand ambassadors and they are designed to help bar managers and spirit buyers identify potential Alizé fans.
The nights include a specially designed cocktail menu, which includes the Summer Sizzler, Alizé Martini, Alizé Champagne Bellini, Alizé on the Rocks and Summer Sunset. Consumers have a chance to win a spin around the city in a limousine and be pictured for OK! Magazine.
Alizé brand manager, Karen Fowler said: “Training bar staff in the most inventive ways to display and serve Alizé is a key aspect of this campaign. We’re keen to make sure bars and clubs are able to up-sell the drink in a way that fits with the lavish consumer-lifestyle associated with Alizé.”
Alizé flavours include Red Passion – passion fruit, cranberry juice and peach; Gold Passion –passion fruit and three other exotic fruit juices; Wild Passion – passion fruit, mango and pink grapefruit; Bleu –passion fruit, French vodka, cherry and ginger; and Rose –passion fruit, French vodka, strawberries, lychee and a hint of rose petal.