UK: G & J Greenall appoints new marketing chief

30 July, 2009

UK: G & J Greenall has appointed a new marketing director.

Scott Watson, former general manager of Moet-Hennessy in Central and Eastern Europe, will take the role at G & J Greenall with immediate effect.

Watson will focus on building global brand awareness and increasing sales for G & J Greenall’s branded portfolio. Watson will oversee the marketing and communication platforms for newly repackaged Greenall’s London Dry Gin, the Greenall’s Gin Ready-to-Drink range, the new super-premium Greenall’s Bloom gin, and premium Cristalnaya Vodka.

Christian Rose, chief executive of G & J Greenall, said: “Watson’s broad understanding of the global spirits market and his keen insight into international marketing will greatly contribute to the growing success of the G & J Greenall’s business.”

Watson said: “It’s a fantastic opportunity to lead global brand and category innovation. G & J Greenall has substantial brand and market opportunities ahead and I greatly look forward to driving the charge”

 





Comment

Joe Bates

We need to get serious on airport drinking

The thorny issue of airport drinking has once again hit the UK headlines at a particularly bad time for travel retail.

Click for more »

Events

Facebook

Twitter