The termination of Scotch whisky import tariffs in the US last week has provided hope to senior members of Pernod Ricard for similar treatment in other categories.

On Friday 24 July the 10% tariff on Scotch whisky in the US was wiped out following a state visit by King Charles III in April, reversing original plans to increase tariffs on single malts to 25% this year.

Nodjame Fouad, CEO of Pernod Ricard’s aged spirits and champagne, said: “We now hope to see further progress made towards the removal of tariffs affecting other spirits and wine categories – including Irish whiskey, champagne and cognac – to deliver benefits for consumers, producers and hospitality businesses on both sides of the Atlantic.”

The original tariffs on Scotch were declared in April 2025 with the Scotch Whisky Association claiming subsequent losses of around £150m.

Scottish first minister John Swinney added: “It benefits businesses and workers on both sides of the Atlantic, and not just among whisky producers, but also the businesses and communities that support the sector across Scotland.”

In the August edition of Drinks International Dawn Davies, head buyer at The Whisky Exchange, wrote her first column which described the need for a strong American whiskey market in the UK.