Casillero del Diablo has appointed actor Orlando Bloom as its global ambassador with a new campaign due to launch in the coming months.

Premiering in Chile, UK, Brazil, Mexico, Ireland and other markets, the advertisement will highlight the origin of Casillero del Diablo and strengthen the brand’s positioning in its key international markets.

“What excites me most is the opportunity to help bring that legacy to life for a new global audience, honouring its origins while reimagining it in a way that feels fresh, cinematic, and contemporary,” said Bloom.

Sebastián Aguirre, global marketing director at Casillero del Diablo, added: “For Casillero del Diablo, the announcement of Orlando Bloom as global spokesperson and star of our new campaign is a fresh milestone in the brand’s history.

“He is a figure of international reach, with a substantial career, embodying values deeply aligned with our DNA: sophistication, character, authenticity and a truly global outlook.”