Positioned in the super-premium price segment, the 18-year-old variant of Label 5 Black, which is in the top ten of the world’s best selling whiskies, is said to be a response to consumers’ “thirst for premium spirits”. Aurélie Prat, brand manager of Label 5 said: “Our objective with this new super premium reference is to combine expertise, tradition and modernity and I’m delighted with the…

‘The Spiritual Home’ in the fifth in the series. The handmade decanter contains 62-year-old single malt scotch whisky from three sherry seasoned barrels, two from US oak and one from Spanish There are only 400 decanters and each will retail for US$25,000. David Cox, director of fine and are whiskies for The Macallan, described the whisky as “liquid history”. He said this was the last…

The Royal Route, which is priced at $159, follows the Johnnie Walker Explorers’ Club Collection expressions The Spice Road and The Gold Route. The marketing concept behind Diageo’s latest expression of Johnnie Walker is inspired by the royal trading route, which brought luxury goods from the Far East to Kings in the Mediterranean, according to Diageo. The UK headquartered drinks group said it was “the…

Saronno says its investment will allow Walsh Whiskey to embark on a €25million expansion programme. The new distillery will have capacity for 400,000 cases annually and the aim is to build a stock of aged whiskeys by increasing warehouse capacity to 1.9 million 9-litre cases. The Walsh Whiskey Distillery distribution network will be expanded with a view to raising exports from 30…

Next month (November), the world’s biggest spirit brand by value, will have a new bottle design, signature serve and an above-the-line marketing campaign. Diageo says the marketing drive, worth £7.2 million, includes Johnnie Walker’s first TV ad in the UK for 50 years. It is aimed at a younger audience, in the hope of getting them to drink more whisky. Themed ‘Where Flavour is King’,…

Following Red Stag Black Cherry – Red Stag Hardcore Cider is described as a “different breed of bourbon”. Beam Inc’s general manager, whiskies, Chris Bauder, said: “Since its history making introduction in 2009, Red Stag has helped fuel rapid growth of flavour innovation in the category. “We’re excited to extend our flavour leadership with the Red Stag line, which has seen double-digit growth every year.

The Girvan Patent Still Single Grain 25 Year Old is the first single grain whisky ever released by William Grant & Sons, a launch the group hopes will help to establish a new category of whiskies. The Scotch, which will be followed by a 30-year-old and an age statement-free whisky next year, is available exclusively in the UK, priced £250.  The Girvan Patent Still was…