In early May, a class action lawsuit was filed in the US District Court of the Eastern District of New York that accused Diageo North America of falsely marketing its tequila brands as 100% agave. In the filing, plaintiffs Avi Pusateri, Sushi Tokyo Inc and Chaim Mishulovin alleged that the spirits group had sold “adulterated tequila to consumers” and that an investigation of Casamigos and…

This growth is particularly notable in large venues and bars, where tequila sales have surged by up to 26.6% [1]. The appeal lies in tequila’s versatility. It’s no longer confined to shots; patrons are sipping it neat, enjoying it over ice, or experimenting with it in cocktails. Classics like the Margarita, which is still widely considered the UK’s number one cocktail, and the Paloma remain firm…

The company saw a drop from £1.16bn to £912m, which it said was as a result of “a challenging economic environment”. Edrington also said it experienced the “full-year impact of reduced consumer demand”, however core contribution was 38% ahead of pre-pandemic levels. The decline in sales was broadly consistent across international markets, with exceptions including Brugal rum in the Dominican Republic and The…

The new location in Alphen aan den Rijn, South Holland, comes to support the company’s growing European customer base. Daniel Milne, co-founder and chief executive, said: “What began as a passion project has grown beyond anything we imagined. As we celebrate a decade in business, we are incredibly grateful to our team and our loyal customers who have supported us every step of…

Ritchie will join the company in August this year and will be based in Washington DC, reporting directly to Berry Bros & Rudd chief executive, Emma Fox. Fox said: “Jamie is a terrific and strategic addition to our leadership team, and this appointment shows our ambitious plans for auctions and our international growth. He joins our team at a very exciting time for…

The move means Nao Spirits, producer of brands including Hapusa and Greater Than gin, has now become a subsidiary of Diageo India. Praveen Someshwar, managing director and chief executive of Diageo India, said: “The acquisition of Nao Spirits, a promising portfolio company within our Ventures arm, represents a pivotal step in exploring future growth opportunities in Indian craft spirits. We believe it is…

The update comes as the WSET marks a major milestone, as more than 100,000 students worldwide have now taken a WSET Spirits course since the qualification category launched in 2003. Kyra Elton, brand ambassador at Heaven Hill, UK, said: “It almost feels a bit like cheating, having so much knowledge about how spirits are made. In my advocacy role, it’s like having a superpower…