SABMiller, one of the world’s leading brewers, is launching its Italian beer brand, Peroni Nastro Azzurro, in the Netherlands. The company says Peroni Nastro Azzurro will be imported from Italy and will be distributed selectively. The beer will be available exclusively in 330ml bottles from stylish Italian restaurants, upmarket bars and clubs, and leading domestic caterers and delicatessens. The marketing, sales and distribution of the brand…

This national exhibition will include a display of Italian inspired design items. The exhibition will be at the Institute of Contemporary Arts (ICA) in London from September 30 to  October 4 2009.   Following the ICA exhibition in London, the Peroni Blue Ribbon Design Awards will then tour design venues and style bars across the country. For…

The Irish beer and cider industry revolves around two main players – for one it might not be the best of times, for the other it is probably the worst of times. The acid test for old stager Guinness and new kid Magners is how they deal with adverse trading conditions. Both brands share one thing in common – fantastic marketing campaigns, which are essential…

The US brewing industry presents two very different faces to the world’s export markets . On the one hand are the multinational corporations with international brands, increasingly using licensed brewing to keep a brake on costs. On the other is the craft brewing movement, parachuting a few pallets of increasingly diverse brews into select international markets. The latter ha s given US beer some extra…

There is something deeply compelling about the Italian beer market – it’s in growth. And, according to figures from Brewers of Europe, the Italians’ thirst for beer makes it the only European market where beer consumption is consistently increasing. The country might be better known for its wines but, domestically, beer is growing in popularity. In 2006, per capita wine consumption dropped to a…

Of all the alcohol categories, beer remains the toughest nut to crack with a female audience. Yet there is a spark of change in the brewing air and a sense that the traditional beardy profile of the real ale drinker might finally be facing a challenge. While the most high-profile female consumer to give beer the nod has been Madonna, who famously likes a pint…

Italy’s leading beer export has had a busy year, with owner SABMiller celebrating new market launches in Monte Carlo and Tokyo . In the UK, Peroni became the first official beer brand partner at London Fashion Week and the new Emporio Peroni open ed in Birmingham’s Bullring shopping centre . In September a collaboration with Vogue Italia created a global retrospective photographic exhibition celebrating…