With the aim of creating the premier beer experience in Norway, the collaboration will see a new brewery with pub, restaurant, conference facilities and visitor centre established at the existing Ringnes E C Dahls brewery site in Trondheim, Norway. The brewery will produce both popular local Dahls beer, as well as new craft beers that take inspiration from both Norwegian and US craft brewing traditions,…

Bulmers Zesty Blood Orange Cider and Desperados Red are aimed at the 18 to 24-year-old market. Zesty Blood Orange is supported by a multi-million pound campaign and will launch in the UK on and off-trade this month. The orange 4% abv cider will replace Bulmers Cider Pressed Red Grape in the on-trade and join its existing range including Cider Pear and Bulmers Cider Original. Lawson…

Beer in bars – three words that sit neatly together. But in the world’s best bars, beer drinking can seem incongruous in the face of the bartender’s bag of cocktail tricks.Perhaps it will always have a peripheral image in top bars, but beer is profitable.  Many bartenders tell us that branded lager has a higher margin than many cocktails, though not craft…

The partnership with Arsenal strengthens the Carlsberg brand’s involvement with football at all levels across Europe and the UK, from the professional game through to grassroots. Carlsberg has been a sponsor of the European Championships since 1988, and is the ‘official beer’ of the England football team and of the Premier League. At grassroots levels it also sponsors the FA Carlsberg Trophy and is official…

Kingfisher is claimed to have a 55% share of the Indian market and is up 14% year-on-year in the UK. Reflecting the brand’s ascendency, Kingfisher Beer Europe said the Kingfisher bird logo is now no longer diving but soaring into the air. John Price, marketing manager of Kingfisher Beer Europe, said, “We are so excited about our authentic new packaging.  “For those lucky enough to…

The ultra- premium beer – brewed with traditional beer malt and the same peated whisky malt used in Scotch and Irish whiskies – is named after the year Arthur Guinness signed the 9,000-year old brewing lease in St. James’s Gate, Dublin. Only 90,000 bottles of the 9% abv ale will be available in a 25.4oz format at an SRP of $34.99. Doug Campbell, Guinness brand…