For any brand looking to engage with the on-trade, advocacy is fundamental. Beyond the obvious benefit of introducing your products to the people who you want to make drinks with them, if done correctly it can give a brand something far more valuable – a sense of community. When it comes to trade advocacy, Coca-Cola-owned Schweppes has been busy. Last year the brandannounced a full roster of ambassadors at both individual market…

According to the recent report from the International Organisation of Vine & Wine (OIV), Chile is one of the shining beacons of hope when it comes to wine exports. ­The world’s fourth-largest wine exporter experienced export volume growth to 7.8 mhl (+14.4%/2023) and export value reached €1.5bn (+6.1%/2023). Viña Concha y Toro, one of the country’s biggest exporters by volume, recorded 9.1% growth in revenues…

Just over a year ago, former DI editor Martin Green reported on New Zealand’s surging exports for Decanter magazine. In the report Clive Jones, chairman of New Zealand Winegrowers, said: “The New Zealand wine industry is now the most export-focused of all the world’s wine industries, with close to 90% of sales occurring outside our home market. Th e $450 million growth in export value…

Do you agree that Australia is producing some of the most experimental wines in the world right now? Unencumbered by rigid tradition, Australian winemakers are free to continue to explore new varieties, techniques and philosophies with bold intent. This creative freedom has given rise to some truly original expressions – from unconventional fermentations, alternative modes of maturation, brave blends that transcend region and hemisphere.

Founded in 2020, Về Để Đi is Vietnam’s first whisky distillery, and is helmed by master distiller Edward Tiege, previously of Copalli Rum in Belize. With a name meaning ‘to return in order to go’, the distillery is known domestically for its Vietnamese gin, made with local botanicals, and its creme de cacao, made with local cacao nibs. Về Để Đi’s mission was to…

While much of the drinks industry has lately been distracted by the trade-related antics of the White House’s most senior resident, attention is now shifting eastward for many travel retailers. This month, buyers will be heading to Singapore for the annual TFWA Asia Pacific Exhibition & Conference, taking place from 11–15 May, at the always impressive Marina Bay Sands Hotel. President Trump imposed sweeping tariffs…

Cognac is a spirit built on export. Last year, according to the category’s trade body, the BNIC, 96.8% of all the spirit was consumed outside of its homeland, generating a hair’s breadth short of €3bn for the region. Being such an overseas sensation has created a huge industry in a small corner of western France. Today, it’s not only the country’s largest white wine region,…