MDCV UK has entered a four-year agreement with Après Provence, alongside taking an equity stake.

The partnership will see MDCV UK assume responsibility for the production and UK distribution of Après Provence.

Created at Château des Bertrands, Après Provence is a Côtes de Provence rosé which launched in 2025. 

MDCV UK’s portfolio of estates includes Ultimate Provence and Château de Berne in France, as well as a number of English wine brands. 

Gary Smith, chief executive of MDCV UK, said: “This partnership reinforces MDCV UK’s strong position in Provence rosé within the UK. Alongside estates such as Ultimate Provence and Château de Berne, we see a clear opportunity to further grow the category through our combined expertise in winemaking and distribution.”

Tom Glanfield, chief executive and co-founder of Après Provence, added: “From day one, our ambition has been to build one of the world’s most exciting rosé brands, challenging convention with our ‘rosé without rules’ ethos and bringing a fresh perspective to the category.”

Through the agreement, MDCV UK will support brand development while scaling distribution across premium on-trade, independent retail and national accounts.