Farrer replaces Jim Perry who is expanding his position to lead the company’s emerging market business. The changes are effective from May 1. Farrer, who joined Brown-Forman in 1998, moves from his current leadership role of vice president, global brand director for Jack Daniel’s Tennessee Honey. Previously, he served as the managing director of Australia/New Zealand, and prior to that, as the director for Latin…

Edrington European Travel Retail begins operations on April 1, replacing Maxxium Travel Retail, Edrington’s former joint venture with Beam Suntory. Edrington has also announced some senior management appointments Kasper Andersen will lead the business as commercial director, reporting directly to Aristotelis Baroutsis, managing director of Edrington Global Travel Retail and backed by a team of account managers. Andersen, who will continue to be based in…

Launching across European travel retail through Maxxium this month the new Irish whiskey is made from 100% corn, making it a  “versatile, soft and subtly sweet expression,” Beam Suntory said. The grain whiskey is distilled in column stills and matured for eight years in ex-bourbon barrels. It has an ABV of 40%. The group added that Kilbeggan 8Y0 Single Grain Irish Whiskey would appeal to…

Aimed at western consumers, Bye Joe is said to be the first baijiu to introduce an infusion. Byejoe Red (40% abv) is made in the traditional Chinese method using red sogrum wheat while Byejoe Dragon Fire (35% abv) is flavoured with dragon fruit, lychee, and Szechuan chilies. The new expressions will be available from DFS group stores in San Francisco International Airport and Los Angeles…

In this role, the 38-year-old will lead Diageo’s growth strategy for the travel retail sector in Europe and Russia. In her previous role as global customer director she was responsible for the company’s global business with top customers including Tesco and Metro. Bajorat was sales director for Diageo’s US spirits business. She also held leading sales and marketing positions at L’Oréal, Reckitt Benckiser and Maxxium.

The gold-coloured, metallic coated bottle embossed with a world map will be available for a limited time only from travel retail outlets worldwide where Johnnie Walker Gold Label Reserve is currently stocked. Peter Fairbrother, marketing director of Diageo Global Travel and Middle East, said: “We have created this limited edition bottle design exclusively for our Travel Retail partners in the run up to the key…

With security tight at a hotel off Cannes famous Le Croisette, the former England football captain was ushered into a small penthouse room to meet the travel retail press. He explained why he and former Spice Girls founder, Simon Fuller, had got involved with creating a new, modern scotch whisky brand. He recalled that is grandfather used to drink Haig Dimple at Christmas and as…