Cointreau is aiming to dispel the staid, after-dinner image often associated with the high-strength liqueurs category with a new travel-retail take on its Be Cointreauversial marketing campaign. The Be Cointreauversial – Lips promotion involved in-store tastings of the Cointreaupolitan (Cointreau, cranberry juice and lemon juice). Rolled out across stores at Frankfurt, Paris Charles de Gaulle, Amsterdam Schiphol airports and onboard Stena Line over the summer,…

Canadian border shop owner Blue Water Bridge Duty Free is battling increasingly tough trading conditions by investing in a refurbished and expanded liquor area. Work should be completed later this year and will double the size of the liquor department . A wine boutique dedicated to local Canadian icewine is also being installed. Leading suppliers have supported the retailer with customised merchandising units, many…

A higher percentage of Russian travellers have helped boost The Nuance Group’s liquor business at Turkey’s Antalya airport this year . Flight changes at the airport’s Terminal 1 have resulted in fewer Dutch and German passengers passing through and an increase in higher-spending Russian travellers. Swiss travel-retailer Nuance has run a joint venture with local operator Net Holding to operate the main departure and…

Premium blends have always been the linchpin of the duty-free whisky category in the Middle East but the region’s largest operator, Dubai Duty Free , has noticed a significant jump in malt sales . Sales of malt whisky rose 32 per cent in the first half of 2007 despite DDF suffering from a lack of floor space to showcase the category properly. By contrast, overall…

The European Parliament has voted to scrap the year-old airport security restrictions in the European Union on liquids in hand luggage . MEPs believe the rules, which have disrupted liquor sales to transfer passengers both within and beyond the E U, "caused substantial inconvenience" to travellers and were not effective in preventing terrorist attacks. European Commissioner for Transport Jacques Barrot reacted angrily, saying: "Europe must…

This annual event showcasing the world’s most luxurious brands and held at the Cannes Palais des Festivals, October 22-26, brings together key buyers and suppliers in the travel retail business in a glamorous environment packed with networking opportunities . Most importantly, it is the place to discover new products – some of which are previewed on the following pages – and be enlightened on…

== Balvenie moves into the spotlight == William Grant & Sons is synonymous with its pioneering Glenfiddich brand, but it is its smaller neighbour Balvenie that is set to hog the limelight at the TFWA World Exhibition with the launch of a new limited edition expression. As its name suggests, The Balvenie SherryOak 17 Year Old has been matured solely in European oak butts previously…