TWE has confirmed three new appointments to drive the strategy and distribution of its wines into airports, airlines, cruises, ferries and duty free stores. Andrew…
TWE has confirmed three new appointments to drive the strategy and distribution of its wines into airports, airlines, cruises, ferries and duty free stores. Andrew…
The liqueur, a mix of cream and St-Rémy French brandy, was first launched in North America in 2011. Matthew Hodges, marketing and business development director, Rémy Cointreau GTR, said: “St-Rémy à la Crème was introduced on a trial basis in North America and was such a success that we were persuaded to release it elsewhere in travel retail. “This unique French liqueur cream is a…
The product is a blend of Cointreau orange liqueur and Rémy Martin cognac and it was created by Bernadette Langlais, master distiller of the House of Cointreau and Pierrette Trichet, cellar master at Rémy Martin. Matthew Hodges, marketing & business development director, Rémy Cointreau GTR said: “Cointreau Noir marks a rare partnership between these two historic houses which have combined their talents to produce a…
The products are part of an innovation drive that will see a number of exclusive Johnnie Walker collections launched in the channel. The first series from the Explorers’ Club Collection, named The Trade Routes Series, builds on the brand’s heritage as a pioneer of the category. The Spice Road ($43 for 1 litre), The Gold Route ($95 for 1 litre) and The Royal Route ($159…
Around 150 travel retail professionals attended Drinks International’s annual event, which took place at the Beach Village at the TFWA show. Bacardi Oakheart won Best Marketing Concept/In Store Promotion and the group also took Best Luxury Drinks Brand which was jointly awarded to Grey Goose Cherry Noir and Bacardi Vintage MMXII. Bacardi Vintage MMXII won Best Presentation Box/Gift Set. Other winners included Dawn Hamilton…
Unveiled alongside Frank Sinatra Junior at TFWA Cannes yesterday (Tuesday October 23), the “ultra-premium” line extension is exclusive to travel retail. Brown-Forman said the line extension, which has been created in partnership with Frank Sinatra Enterprises (FSE), is in recognition of the late crooner’s association with the brand. Sinatra Select is bottled at 45% abv and comes as part of a gift pack which includes…
William Grant & Sons launched The Balvenie Triple Cask range from its stand at TFWA. The range comprises a 12 YO, 16 YO and 25 YO expression, each of which have been matured in three steps using different styles of barrel. First fill bourbon are used first, refill bourbon casks are used second, followed by a final period of aging in Jerez sherry casks. Master…
The cognacs are being showcased at the Maxxium Travel Retail stand at TFWA Cannes this week. Courvoisier Le Voyage de Napoleon is designed to tap into the growing luxury trend in travel retail. The VS, VSOP and XO grades are presented in “luxurious packaging that highlights the quality, heritage and craftsmanship of the range”. Nina Knezevic, Beam’s international marketing manager EMEA, said: “We are…
