Volumes were mainly flat for gin despite gains for its top contributor.
The Millionaire’s Club launched in 2000, as a global catalogue of every spirits brand that sells at least one million nine-litre cases annually. As an impartial view of volume sales, it revealed the oft overlooked giants of regional markets and quantified the power of household names. Given its longevity, The Millionaire’s Club has a unique position to be able to track the macrotrends of spirits brands and categories over years and decades, providing a picture of how the spirits industry responds to changing fashions, inflation, war, pandemic, and national political pressures.
Our research team collects data directly from the world’s biggest brand owners and from public company reports to compile the most comprehensive list of the world’s million-case spirits brands.
Volumes were mainly flat for gin despite gains for its top contributor.
Drinks International comes to you this month with our annual Millionaires supplement , the research for which has this year been exclusively conducted by Euromonitor International. The figures highlight the fastest growing sectors and brands, domestically, regionally and globally, as well as those slipping in popularity. Among the chart toppers are two interesting new entrants to the Millionaires listing – C1 soju and…
