Among its well-known products, such as Żubrówka Bison Grass, Żubrówka Biała and the innovative Fresh Żu line, is a unique RTD drink – Żubrówka Soda Żu. Żubrowka Soda Żu is a canned alcoholic beverage that perfectly matches the trend of ready-to-drink drinks. Its convenient packaging makes it the perfect choice for any occasion – from summer picnics to gatherings with friends in the great…

Żubrówka has been a constant companion for people, becoming part of Polish history and traditions. From ancient times, when bison grass was used in medicine and distillation, to the Middle Ages, when vodka with bison grass became a symbol of Polish nobility.  Today, Żubrówka is the third best-selling vodka in the world and is constantly expanding its product portfolio to follow trends. It is changing…

The new labels and slogan emphasize the wildness that is embedded in Zubrowka’s DNA, with continuous development of the brand. Adapting to customers’ expectations and the desire to gain more and more popularity among full-grown, active consumers means that Żubrówka is not standing still. The new labels are more legible, clearer and provide better visibility on store shelves. However, the distinctive visual elements with…

With teamwork at its core, the pioneering initiative celebrates the art of bartending mastery, the spirit of hospitality and the brand’s signature creative energy. With €10,000 and a once-in-a-lifetime trip to Havana up for grabs, a journey into the world of Cuban culture and craftsmanship awaits successful finalists. In a competition like no other, Havana Club is inviting teams of two bartenders in Europe with…

The brand with its distinctive facet bottle design and velvet label, has been the fastest growing vodka within the premium vodka category according to sales volume[1] and has now made it to the top of the premium vodkas in its home country. As such, the brand that is already distributed in various countries like Austria, the Netherlands, France, Switzerland, Belgium and many others is…

In fact, Puerto de Indias is how the Pink Gin category was born, bringing with it a flavour revolution and a new way of drinking gin. Having already experienced great success and popularity in Spain, Puerto de Indias is now expanding in the UK market too. Research shows that fond memories and bronzed bodies aren’t the only thing that British consumers are bringing back…

The brand has just released a film underlining the quality of its product to further build on the repositioning of fine tequilas as drinks to be sipped and savoured, not slammed in shots. The turnaround in tequila’s fortunes over recent years has been remarkable and looks set to strengthen still further. Whereas tequila was often mixto brands which were the domain…