Champagne: The Prestige

In magic, there is a term called The Prestige. It refers to the third and most difficult part of a trick. It’s the most…

Profile: Huub van Doorne

Framed in the doorway of his light, airy, Amsterdam office, Lucas Bols’ self-styled chief energising officer, Huub van Doorne, cuts an imposing figure –…

Peeling back the label

What should brands consider when deciding on a label? The strength of a label is defined by the market sector that the product…

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