The Annual Brands Report is an annual snapshot of the buying behaviours of the world’s best bars. Uninterested by mainstream brand performances, the list was launched in 2010, the same yest that Agile Media launched The World’s 50 Best Bars, to seek to answer which brands are popular in the most elite and influential bars.

Today, the invitation-only 100-strong sample is made up of venues that have appeared in recent editions of The Word’s 50 Best Bars, Tales of the Cocktail’s Spirited Awards, Top 500 Bars, plus regional awards such as North America and Asia’s 50 Best Bars and the Mixology Awards, which caters to the German-speaking world; and countrywide awards: the Class Bar Awards, Australian Bartender Awards and the Time Out Awards from various markets around the world.