InBev has completed its $52 million takeover of Anheuser-Busch, to become the world’s largest brewer.   The new company – Anheuser-Busch InBev, will be headed up by InBev chief exec Carlos Brito. A-B president and CEO…

The Lanesborough hotel in London, UK, has acquired the oldest known bottle of Cognac in the world. Distilled in 1770, the Cognac will go on sale in the hotel’s Library Bar for £4000 per 50ml shot.   The single cask Cognac dates back to the year that…

Beaujolais nouveau wines will hit Canadian shelves in plastic bottles, for the first time. The wine will go on sale in lightweight PET bottles at 400 LCBO stores from 20 November. The release of nouveau wines on the third Thursday of every November celebrates the…

Diageo Northern Ireland has launched an outdoor advertising campaign to communicate responsible drinking with consumers in the lead up to the festive season. The campaign will be displayed at prominent sites including bus shelters and poster sites, as well as on buses and phone booths in towns, villages and cities…

Chivas Brothers has launched a new €50 million global TV and print advertising campaign for Chivas Regal, the company’s flagship brand. The campaign,entitled ‘Live with Chivalry’, builds on the  ‘This is the Chivas life’ campaign. ‘Live with Chivalry’ is targeted at discerning 28-40…

The inaugural competition last year was won by the International Wine Centre in New York (IWCNY). The other nominees included: the Art Institute of Vancouver; Claire Blackler (Case Studies Wine School), Edinburgh; Kevin Powell and Wine and Spirit Professional Consultants, Athens, Greece. It is open to individuals and companies who have made a “significant contribution to WSET courses and qualifications in the previous year, and…