WSET works with approved programme providers in over 70 countries to offer its qualifications to interested enthusiasts and industry professionals, ranging from Level 1 Awards in Wines, Spirits and Sake to the Level 4 Diploma in Wines and Spirits. The partnership with Cunard is the first time WSET courses will be available to guests on a transatlantic or round-world cruise line. WSET courses will initially…

To date, ministers have remained tight lipped over plans for the wine and spirits industry as they devise Britain’s exit from the EU. At a meeting with the secretary for state for Defra, Andrea Leadsom MP, yesterday chief executive Miles Beale presented the WSTA’s Brexit policy paper which shows the wine and spirit industry is united, has ‘clear objectives’ and is ‘uniquely well placed to…

The campaign, launched this month, aims to get people home safe by offering free rides throughout December. The campaign also features the UK television debut of Budweiser’s ad with Helen Mirren, which featured in the Super Bowl this year. In a 60-second advert, the Oscar-winning British actress delivers a speech on responsible drinking. Steph Okell, marketing manager, Budweiser UK, said: “Despite all the reasons not…

The agreement, which will take full effect from January 2017, is part of the group’s ‘reconfiguration of the route-to-market’ that it is pursuing in its key markets. Eurocash is the leading distributor of consumer goods in Poland’s traditional trade, nation-wide. It generated revenues of €4.57bn in 2015. …

Mann will be based in London and look after Bols Genever and the Italian liqueur range, Galliano. Maxxium UK brand marketing controller, Johna Penman, said: “We are excited to welcome Michael to Maxxium UK and Lucas Bols. He is the ideal candidate to spread the inspiring stories of Genever and Galliano.” MIXXIT’s Amanda Humphrey added: “Michael is a known and respected face in the London…

AdventureCapital aimed to raise £1 million in equity, with Innis & Gunn selling 2% of its share capital. The brewer launched the campaign to the public on Tuesday, 1 November, after a 24-hour exclusive access period for its BeerBond holders. The £500,000 mark was surpassed in under 48 hours and the target of £1 million reached in under 72 hours. With the initial target met,…

Launched at the Glasgow Sessions this October, Tennessee Calling set out to find the ‘most creative’ bartenders in Scotland. A panel of judges including Stuart McCluskey and Erik Lorincz toured the country before crowning Grant Murray of Bar One, Inverness; Ryan Mowat of The Finnieston, Glasgow; and Caitlin Tulloch of Lucy Liquor Company, Edinburgh. The three finalists have won a trip to Tennessee and New…

Ramini will be responsible for the strategic planning and execution of bartender engagement activity across Northern European markets for leading brands within the portfolio. Ramini will also work closely with distribution partners. The former UK head of trade advocacy at Brown-Forman has spent the past six years using his trade experience to increase awareness among the UK trade. Ramini said: “As a former bartender and…

________________________________ SHERRY IS IN A CYCLE of change – while the volume figures don’t make for great reading and the slight growth in value is positive but not enough to hang a Tío Pepe hat on, new consumers are coming into the category without their parents’ preconceptions. The ‘sherry is for grannies’ association is being challenged by two factors. The…

A parcel of casks has also been released for global sale and trade customers will have the opportunity to add their business details to the packaging. The launch follows a period of high growth for Benromach, which was revived in 1998. Benromach is now exported to more than 40 countries and sales have increased by 36% in the last 12 months. A fourth distiller was…