La Martiniquaise has acquired the remaining shares of alcohol-free cocktail brand Sir. James 101 for an undisclosed fee.

The French company first invested in the brand three years ago and Sir. James 101 is now a top five non-alcoholic RTD brand in Europe according to IWSR.

“This is an important and exciting step for La Martiniquaise,” said Cyril Cahart, managing director La Martiniquaise-Bardinet France. “Over the past few years, Sir. James 101 has taken on an increasingly significant role within our portfolio, making this a logical next step for both companies.

“The alcohol-free cocktail and festive category continues to show strong growth, both within the Benelux and internationally. Therefore, the continued international development and growth of the non-alcoholic portfolio within the group is of strategic importance.”

Founders Vincent Yilmaz and Rambert de Lange will remain involved in the brand’s export performance in the coming years.