Rémy Cointreau, owner of brands such as Rémy Martin, Cointreau, The Botanist and Bruichladdich has appointed Alcobrands as its exclusive distributor for Belgium and Luxembourg.

Commenting on the partnership, Ian McLernon, group chief markets officer at Rémy Cointreau, said: “We believe that there is significant potential to grow faster together in the Belgium and Luxembourg markets, and Alcobrands with their proven commercial execution and impactful brand storytelling will help realise this long-term growth ambition for the Rémy Cointreau brand portfolio.”

Pascal Merchiers, managing director at Alcobrands, added: “Rémy Cointreau’s portfolio speaks for itself in terms of quality and heritage. We are proud and excited to build further on such fantastic brands and we look forward to putting our commercial expertise to work to grow their presence in Belgium and Luxembourg.”