Johnnie Walker launches eight-storey visitor centre in Edinburgh
Published: 02 September, 2021
Diageo has opened its Johnnie Walker visitor centre on Princes Street in the centre of Edinburgh.
Top Stories
Pernod Ricard invests in Luc Belaire producer Sovereign Brands
Published: 02 September, 2021
Pernod Ricard has taken a minority stake in the New York-based wine and spirits producer Sovereign Brands.
Port of Leith Distillery launches white port
Published: 02 September, 2021
The Port of Leith Distillery company has launched a new white port alongside its Portuguese partner Martha’s Wines.
Edelweiss enters new Asian markets
Published: 02 September, 2021
Heineken has launched its wheat beer brand, Edelweiss, into new markets across Asia-Pacific alongside a new TV ad campaign.
Pernod Ricard declares +9.7% organic sales growth FY21
Published: 01 September, 2021
Pernod Ricard has announced organic sales growth of +9.7% for FY21 totalling €8,824m with increased sales in all regions.
Jancis Robinson MW sells website to U.S. media company
Published: 31 August, 2021
Celebrated wine writer Jancis Robinson MW has sold her eponymous website to U.S. digital media company Recurrent Ventures for an undisclosed sum.
Camden launches beer made with Marmite
Published: 31 August, 2021
Camden Town Brewery has partnered with Marmite to launch a new limited edition beer which uses the popular spread in its brewing process.
Diageo launches campaign against impaired driving
Published: 31 August, 2021
Diageo North America has launched a campaign against impaired driving ahead of the Labor Day holiday.
Analysis
The Rise of DTC Sales
Published: 02 September, 2021
The Covid-19 pandemic has inspired drinks producers across the world to significantly ramp up their focus on direct-to-consumer (DTC) sales.
Cachaça: Breaking out of Brazil
Published: 31 August, 2021
For many drinkers outside of its native Brazil, cachaça is a largely mysterious category, perhaps known as the star of a Caipirinha and nothing more. In its homeland, however, cachaça’s popularity borders on religious.