NEWSLETTER

11 October, 2018

Dear reader,

Welcome to the Drinks International newsletter.

Until next week....

Hamish Smith, Christian Davis and Shay Waterworth

Top Stories

Ron Welsh: 'Scotch whisky laws should be relaxed'

Published: 11 October, 2018

Beam Suntory master blender Ron Welsh told Drinks International that he believes the laws on scotch whisky barrel finishing are too restricting and that there are many casks yet to be tested.

VK shows continued sales growth

Published: 11 October, 2018

Global Brands has reported a second consecutive year of on-trade growth in the UK for its flagship RTD brand VK.

Today is World Mental Health Day

Published: 10 October, 2018

The Benevolent, the charity for the UK drinks industry, presents its recommendations to safeguard employees’ mental health on World Mental Health Day

Melbourne's Marzo wins World Class

Published: 09 October, 2018

Orlando Marzo from Melbourne’s Lûmé restaurant was named the world’s best bartender by Diageo World Class last night amid wild celebrations in Berlin.

Estrella sales rise through The Luna Cinema

Published: 09 October, 2018

Estrella Damm’s partnership with The Luna Cinema has contributed to the increased UK sales of the Catalan beer brand according to Alison Cole, UK consumer brand manager.

EBS whisky expert talks signature serves

Published: 09 October, 2018

David Miles, senior whisky specialist for Edrington Beam Suntory joined Drinks International to discuss the creation of a brand’s signature serve.

Stephanie Jordan launches Drinking Out Loud

Published: 09 October, 2018

Former Tanqueray global brand ambassador Stephanie Jordan has launched a specialist drinks marketing agency to help support emerging craft wine and spirit brands.

BCB chiefs set out expansion vision

Published: 08 October, 2018

Bar Convent Berlin kicks off its new three-day format today. Hamish Smith spoke to show director Petra Lassahn and director of education, Angus Winchester, about what to expect from the show this week and into the future.

Maverick Drinks brings Jerry to UK

Published: 08 October, 2018

Maverick Drinks has partnered with an online beverage learning platform called Jerry to bring the software to the UK.

Analysis

Amaretto: Regaining romance

Published: 08 October, 2018

While amaretto may have a long and somewhat idyllic history, it has done little to capture consumers’ imaginations in recent times. But cocktail culture could be key to changing all that, finds Angel Brown

Scotch blends: Whisky symbiosis

Published: 08 October, 2018

The rise of single malt scotch has dominated whisky conversations on the back of the craft explosion, but blended malts have just as interesting a story to tell, says Shay Waterworth