Chivas becomes the official spirits partner of Manchester United
Published: 08 August, 2018
Chivas, the blended scotch whisky brand, is to sponsor the world’s biggest football club brand, Manchester United, in a three-year global partnership deal.
Top Stories
South Africa gets 'Scotch Whisky' trademark
Published: 07 August, 2018
The Scotch Whisky Association has successfully registered 'Scotch Whisky' as a certification trademark in South Africa - the seventh largest Scotch whisky market by volume.
Chase Distillery gets Hong Kong deal
Published: 07 August, 2018
Chase Distillery has formed a partnership with Jebsen Fine Wines in Hong Kong to manage the distribution of its portfolio of vodka and gin.
Tia Maria sales boom in Scotland
Published: 06 August, 2018
The sales of coffee liqueur brand Tia Maria increased 320% in Scotland following its Coffee Cocktail Month.
Heineken takes on AB InBev in China with $3bn deal
Published: 06 August, 2018
Heineken NV is buying a $3.1bn stake in China’s top beer maker - the country’s biggest brewery deal - as it seeks to unseat rival Anheuser-Busch InBev in a fiercely competitive market.
Peroni prepares for full rebrand
Published: 06 August, 2018
Peroni Nastro Azzurro has announced that the brand will undergo a rebrand in the UK, including a new logo, bottle design and glassware.
Zamora Company partners with Nassau Imports
Published: 06 August, 2018
The Zamora Company and Old Nassau Imports have formed a new sales and marketing organization, Zamora Company USA, LLC.
Get Hot Tequila enters Caribbean markets
Published: 06 August, 2018
Hot Glen Road, LLC and Velour Imports have joined forces to import and distribute Get Hot Tequila, the world's first 100% agave, habanero-infused tequila reposado into the Caribbean islands.
US craft beer volumes stable in 2018
Published: 06 August, 2018
Growth for small and independent US craft brewers remained stable for the first half of 2018, according to new mid-year figures released by the Brewers Association.
Analysis
Argentinian wine: world-class wine players
Published: 09 August, 2018
Argentina is one of football’s great nations. in terms of wine, its Malbec is also high scoring. Christian Davis kicks off
Pick of the Launches
Published: 09 August, 2018
Here is the pick of the launches from last month, as featured in Drinks International magazine July edition.
Cognac: Innovating history
Published: 07 August, 2018
Cognac is experiencing a period of innovation which is challenging some of its own traditions, but could this further enhance the glowing reputation of the French spirit? Shay Waterworth travelled to the south of France to investigate.
Knowing Rioja
Published: 06 August, 2018
Rioja, Spain’s best-known wine and one of the most famous producing regions, has a new global marketing campaign. Christian Davis reports
Sour hits sweet spot
Published: 03 August, 2018
A beer style that was largely the product of a lack of an imprecise science has found favour with the modern consumer – in a big way, as Jeff Evans reports
The great cider divide
Published: 03 August, 2018
Traditionalists are calling for tighter restrictions on production methods while their younger fruity rivals are lapping up their freedom. Shay Waterworth reports
Comment
How far we have come
Published: 06 August, 2018
About 15 years ago, while I was the editor of Whisky Magazine, we teamed up with cutting-edge bartender Nick sSrangeway to hold a whisky cocktail competition, encouraging the use of Scottish single malt whisky.
Bar news
A view from the city: Madrid
Published: 07 August, 2018
Hamish Smith speaks to the founder of Salmon Guru, Diego Cabrera
Ivy Mix: The farmyard dream
Published: 07 August, 2018
Shay Waterworth meets Ivy Mix, owner of Leyenda in Brooklyn and a mixologist with many accolades to her appropriate name