NEWSLETTER

10 May, 2018

Dear reader,

Welcome to the Drinks International newsletter.

Until next week....

Hamish Smith, Christian Davis and Shay Waterworth

Top Stories

Eisberg supports responsible cycling

Published: 10 May, 2018

Eisberg, the alcohol-free wine, is expanding its involvement in cycling by sponsoring this summer’s Tour Of Britain and sponsoring two pro cycling teams, Storey Racing and Canyon Eisberg.

AB InBev targets World Cup revenue growth

Published: 09 May, 2018

Anheuser-Busch InBev, the world’s largest brewer is ramping up its spending on marketing initiatives ahead of the soccer World Cup this summer, as strong demand in Europe, Mexico and China buoyed earnings in the first quarter.

Tennent's launches new can design

Published: 08 May, 2018

Scottish beer brand, Tennent’s Lager, has launched a new can design to hit shelves in May, inspired by the appearance of a pint of lager.

UK brewer fights zero alcohol laws

Published: 18 April, 2018

Steve Magnall, CEO at St Peter's Brewery, has called for support from alcohol awareness groups to stop new alcohol-free labelling plans, which could see drinks containing 0.5% abv labelled as zero alcohol.

Analysis

Frozen in time

Published: 10 May, 2018

Steeped in history, the bitters category is also steeped in confusion for many consumers – but history and authenticity are on its side. Angel Brown reports

Pick of the Launches

Published: 02 May, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine March edition.

Comment

What it takes to be admirable

Published: 10 May, 2018

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

Bar news

Artesian launches new cocktail menu

Published: 10 May, 2018

Artesian at The Langham, London has launched a new menu called Artesian Moments consisting of 17 drinks inspired by the general public.