Dear reader,
Welcome to the Drinks International newsletter.
Until next week....
Hamish Smith, Holly Motion and Christian Davis
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Diageo takes tequila control over Irish fightPublished:04 November, 2014
Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.
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The Negroni powers Campari interestPublished:06 November, 2014
Gruppo Campari has attributed recent sales growth in Campari to a resurgence of the Negroni and other classic cocktails.
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Diageo GTME appoints Bajorat Published:06 November, 2014
Diageo has announced that Barbara Bajorat has been appointed regional director for Europe with Diageo Global Travel & Middle East.
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Chivas and Pininfarina launch ice pressPublished:06 November, 2014
Pernod Ricard has announced a new collaboration between Chivas Regal 18 and Italian design company Pininfarina to produce an ice press for the on-trade and an ice mould for the off-trade.
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Yeni Raki - embrace the Spirit of Slow Published:31 October, 2014
Yeni Raki, the leading Turkish aniseed brand brand, has unveiled what brand owner Diageo says is its most ambitious marketing campaign to date.
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