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Welcome to the Drinks International newsletter.

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Hamish Smith, Holly Motion and Christian Davis



Top Stories
Diageo to swap Bushmills for control of tequila Don Julio Published:03 November, 2014

Diageo has agreed the full global ownership and control of tequila Don Julio with Casa Cuervo in exchange for Bushmills. 


Diageo takes tequila control over Irish fightPublished:04 November, 2014

Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.


The Negroni powers Campari interestPublished:06 November, 2014

Gruppo Campari has attributed recent sales growth in Campari to a resurgence of the Negroni and other classic cocktails.


Glenlivet reaches 1m cases and adds Founder's ReservePublished:05 November, 2014

Pernod Ricard announced last week The Glenlivet has passed through the 1m 9-litre case sales per year barrier and has added a new core expression to its range.


EWG to auction Gin 1495 pack for The Benevolent CharityPublished:04 November, 2014

The team behind the Gin 1495 project announced a limited edition pack will be auctioned with proceeds raised going to The Benevolent charity. 


Diageo unveils Special Releases Published:06 November, 2014

Diageo has unveiled this year’s Special Release scotch whiskies.


Diageo GTME appoints Bajorat Published:06 November, 2014

Diageo has announced that Barbara Bajorat has been appointed regional director for Europe with Diageo Global Travel & Middle East.


Chivas and Pininfarina launch ice pressPublished:06 November, 2014

Pernod Ricard has announced a new collaboration between Chivas Regal 18 and Italian design company Pininfarina to produce an ice press for the on-trade and an ice mould for the off-trade.


Jay Z buys Armand de Brignac ChampagnePublished:06 November, 2014

US rap star Shawn ‘Jay Z’ Carter has bought the Armand de Brignac Champagne brand. 


Diageo launches Johnnie Walker Gold Label Reserve Exclusive Traveller’s EditionPublished:05 November, 2014

Diageo Global Travel has launched a limited edition Johnnie Walker Gold Label Reserve Exclusive Traveller’s Edition. 


Edrington unveils latest Cutty Sark expressionPublished:05 November, 2014

Edrington has announced the launch of its latest blended scotch whisky expression - Cutty Sark Thirty-Three Year Old Art Deco Limited Edition. 


Diageo Technology to host drinks industry hackathonPublished:04 November, 2014

Diageo’s global innovation programme – Diageo Technology Ventures – will be hosting a weekend ‘hackathon’ on November 8-9. 


Yeni Raki - embrace the Spirit of Slow Published:31 October, 2014

Yeni Raki, the leading Turkish aniseed brand brand, has unveiled what brand owner Diageo says is its most ambitious marketing campaign to date.


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