Dear reader,

Welcome to the Drinks International newsletter.

Until next week....

Hamish Smith and Christian Davis

Edrington establishes Edrington AmericasPublished:02 May, 2014

Edrington has announced the establishment of Edrington Americas, a wholly-owned sales, marketing and distribution company for the US.


Beam Suntory is formedPublished:01 May, 2014

Suntory Holdings has completed the acquisition of Beam, which will now be called Beam Suntory.


Smirnoff partners Sahara Force India Formula OnePublished:01 May, 2014

Diageo has has partnered Smirnoff with Sahara Force India Formula One Team to promote the brand globally.


Azerbaijan to debut at LWFPublished:01 May, 2014

Brintex has announced Azerbaijan will exhibit at the London Wine Fair for the first time, joining other debutants English Wine Producers and The Douro and Estrela.


Glenlivet Kymah launches to Frankfurt airportPublished:01 May, 2014

Pernod Ricard Travel Retail Europe has released the latest of its limited edition Single Cask Editions – The Glenlivet Kymah.


Cleo Rocos' AquaRiva rolling out to the US Published:30 April, 2014

Former British TV star Cleo Rocos has rolled out AquaRiva tequila to the US following its launch in the UK in 2012.


Mahou San Miguel takes 100% of ArianPublished:28 April, 2014

Mahou San Miguel (MSM), Spain's leading brewer, has established its first international subsidiary in India through the acquisition of 100% of Arian Breweries & Distilleries. 


Rich pickingsPublished:29 April, 2014

A new classification within Chianti Classico has been greeted with scepticism by producers, lovers of fine Italian wine and experts. Christian Davis reports


Vodka in Ukraine – trading in a crisisPublished:29 April, 2014

Hamish Smith speaks to Ukrainian vodka brands about operating under challenging market conditions


Pure Gould: David Beckham and Blue BottlesPublished:01 May, 2014

Patience Gould was unsure about Diageo’s latest approach to Scotch marketing, but is coming round to David Beckham and blue bottles


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