Dear reader,

Welcome to the Drinks International newsletter.

Until next week....

Hamish Smith, Lucy Britner and Christian Davis

Diageo and Diddy in DeLeón tequila JV Published:08 January, 2014

Diageo has bought “prestige” tequila brand DeLeón and formed a second joint venture with hip-hop star and luxury goods marketer Sean 'Diddy' Combs in attempt to “reclaim leadership position” in tequila in the US.


Pre-mixed Drinks Challenge 2014 resultsPublished:07 January, 2014

The pre-mixed drinks category, for so long the ugly duckling of the drinks world, has spread its wings and flown. 


Tito’s Handmade Vodka makes UK bowPublished:06 January, 2014

Tito’s Handmade Vodka, one of the pioneer products of the US’s craft vodka industry, will be available in the UK on and off-trade later this month through Hi-Spirits.


Milk vodka launches to Dairy StatePublished:06 January, 2014

A New Zealand-produced vodka distilled from milk sugars has launched in the US through Leche Spirits.


Special Report: Boar WarsPublished:10 January, 2014

Hamish Smith visits Roussillon in France, a region on the up despite myriad challenges – including the hogs that are driving winemakers crazy


Brandy SnapsPublished:10 January, 2014

Brandy, outside of the classic Cognac, Armagnac and calvados sectors, is a huge, diverse category comprising mainly national brands. Christian Davis provides the picture


Moldovan wine: All Shook UpPublished:10 January, 2014

An old country with a new approach to its winemaking, Moldova is eyeing international markets. Jaq Bayles finds plenty to write home about


Bright Outlook Port SidePublished:10 January, 2014

Hamish Smith travels to Porto and finds optimism where he was least expecting it


A profile of Bruce JackPublished:10 January, 2014

Bruce Jack is one of South Africa’s best and most high profile winemakers, in charge of all of Accolade’s SA wines. Christian Davis engages with an engaging character


Building brands through storytellingPublished:06 January, 2014

Guest writer Ameet Chandarana, MD of design & digital marketing firm Maynard Malone, asks: What is your brand bringing to the party? 


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