Dear reader,

Welcome to the Drinks International newsletter.

Until next week....

Hamish Smith, Lucy Britner and Christian Davis
Johnnie Walker usurped as whisky's no.1 Published:11 April, 2013

Johnnie Walker’s has been knocked from the apex of the whisky category after United Spirits’ aptly named McDowell’s No.1 sold more bottles in ...

Big brand brandies top the spirits growth chartsPublished:09 April, 2013

The three fastest growing million-case spirit brands of 2012 all emanated from the brandy category, according to the Millionaires’ Club 2013.United ...

Rioja to spend eight million Euros on promotionPublished:12 April, 2013

The generic body representing the famous Rioja win-producing region in north west Spain has announced that it is to spend  8 million Euros on ...

Drinkaware website visitors soar in response to report warning people drink more than they think.Published:12 April, 2013

Unique visits to the anti-alcohol group's website, drinkaware.co.uk, surged to one of the highest levels in the last five years as drinkers responded ...

Riverina harvest close to recordPublished:12 April, 2013

The 2013 harvest in the Riverina region of Australia, at 300,000 tonnes, is just 8,000 short of the 308,000 2009 all time record, according to ...

Beam launches flavoured rumsPublished:12 April, 2013

US: Beam has launched two new flavours under its Cruzan rum brand. Key Lime and Passion Fruit are described by the company as "trend forward". Gary ...

National Apéritif Day in the UKPublished:10 April, 2013

Maison Lillet, the French apéritif producer, has announced that Thursday May 16 is National Apéritif Day in the UK.Marblehead Brand Development, ...

Top bartenders launch consumer websitePublished:10 April, 2013

A group of drinks industry icons has launched a consumer-facing website to educate consumers on how to mix drinks. Beverage Alcohol Resource ...

European spirits exports smash €10bnPublished:09 April, 2013

European spirits exports were worth €10.2 billion in 2012 - 20% up from €8.5 billion in the previous year.As a result, spirits are and remain ...

Bacardi on course to be overtaken as rum's no.1Published:08 April, 2013

Bacardi’s decades of uninterrupted rum dominance could end this year as the Phillipines’ Tanduay and India’s McDowell’s No.1 Celebration close ...

Kentucky to allow Election Day alcohol salesPublished:08 April, 2013

The Kentucky governor has signed a Bill to repeal a Prohibition-era ban on Election Day alcohol sales.Governor Steve Beshear signed into law ...

Romanian Wine: A land rebornPublished:12 April, 2013

Romania may not have had the most positive of images but it makes good quality, value-for-money wines and has potential to make world class wines. ...

White Rum: White Noise Published:10 April, 2013

Hamish Smith investigates the evolution and future trajectory of white rumAs the 60s classic A Whiter Shade of Pale crackled from radios in the ...

Profile: Dan AykroydPublished:10 April, 2013

He used to answer the phone as a Ghostbuster, but as a vendor of kooky vodka Crystal Skull, Dan Aykroyd dialled Hamish Smith For a man whose ...

Inside Marketing: Near Field Communication Published:10 April, 2013

There's a new mode of marketing: Near Field Communication. Niklas Bakos, VP of NFC marketing specialists, Tapit EMEA, tells us what it's all ...

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