Dear reader,

Welcome to the Drinks International newsletter.

Until next week....

Hamish Smith, Lucy Britner and Christian Davis
New Guinness ad Paint the Town Black readies to air Published:17 August, 2012

Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.The ad, which is part ...

Brown-Forman’s Owsley Brown Frazier dies Published:17 August, 2012

Owsley Brown Frazier, the great-grandson of the distiller who founded Brown-Forman Corp and former vice chairman of Brown-Forman Corporation ...

Jacob’s Creek in major UK chat show sponsorship Published:17 August, 2012

Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.Sponsorship of the Jonathan Ross show, which kicks ...

Treasury appoints Grant to head up Beringer Published:16 August, 2012

Treasury Wine Estates has appointed John Grant as managing director of its Beringer Brand Business Unit.Grant replaces Stephen Brauer who left ...

La Hechicera rum docks in the UKPublished:17 August, 2012

Columbian super-premium rum brand, La Hechicera, will launch to the UK this September, ahead of a roll out to the rest of Europe and the Americas ...

Ferrand looks to the 3 Stars Published:16 August, 2012

Cognac Ferrand has extended its Plantation line of rums with 3 Stars, a white rum blended from stocks sourced from Barbados, Trinidad and Jamaica ...

Carlsberg: Russia and Asia offset faltering EuropePublished:15 August, 2012

Carlsberg has announced that sales advances in Russia and Asia offset difficulties in Europe during H1 of 2012.Organic net revenue was up by ...

Barack Obama has White House breweryPublished:15 August, 2012

The Obama administration has confirmed that there is a microbrewery at the White House which produces a beer called White House Honey Ale. According ...

Heineken reels in Strongbow for US expansion Published:15 August, 2012

Heineken has announced it will take the US distribution of its global-leading cider brand, Strongbow, in-house from next year.The decision to ...

Angostura opens Global Cocktail Challenge 2013Published:15 August, 2012

Angostura is on the lookout for bartenders to take part in the national heats of its Global Cocktail Challenge 2013, a competition which culminates ...

Stoli marks 50 years of flavours with Hot and StickiPublished:14 August, 2012

SPI Group has announced the release of two new Stolichnaya variants, Stoli Hot and Stoli Sticki, to celebrate 50 years of flavoured vodkas.The ...

Glenfarclas 105 limited edition launchesPublished:14 August, 2012

The Grant family has released a new limited edition of its 20-year old Glenfarclas 105 single malt.Previoulsy produced over three generations ...

Whisky Exchange to put on October tasting showPublished:14 August, 2012

The Whisky Exchange Whisky Show will take place at Vinopolis in London in October.The online retailer-organised whisky tasting show, now in its ...

UK: £5m facelift and heritage campaign for Grant'sPublished:14 August, 2012

Scotch group William Grant and Sons has launched a £5m marketing campaign to build awareness of the heritage of its Grant’s scotch brand.From ...

Craft bucks US beer trend with 12% H1 growthPublished:13 August, 2012

US craft beer grew by double digits during H1 of 2012 despite the malaise of the US beer market, says the Brewers Association.The trade association ...

Armagnac Published:14 August, 2012

Armagnac is arguably the closest spirit to wine in terms of provenance, raw materials and the outlook of the growers, producers and brand owners. Christian ...

Gin Published:14 August, 2012

Gin is trading on the complexities of its flavour profile to cash in on the cocktail boom. Patience Gould finds a booming super-premium sector ONLY ...

Irish whiskeyPublished:14 August, 2012

With Irish whiskey proving a global smash, Hamish Smith looks into the growth plans of the big four players THE IRISH WHISKEY CATEGORY IS ...

ADVERTISEMENT