Dear reader,

Welcome to the Drinks International newsletter.

Until next week....

Hamish Smith, Lucy Britner and Christian Davis
Diageo launches two new Johnnie Walker whiskiesPublished:13 March, 2012

Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve ...

Beaujolais primed for new Burgundy AOCPublished:16 March, 2012

As the third consecutive "great" Beaujolais vintage readies for market and glasses, the talk in the region has turned to another newcomer, the ...

Pernod Ricard UK announces initiative to drive premium wine sales Published:15 March, 2012

Pernod Ricard UK has unveiled an initiative titled ‘Building Premium Wine Brands’, to bring growth back to the UK light wine sector.PRUK, which ...

Champagne regains fizzPublished:16 March, 2012

The Champagne Bureau has reported increased shipments in 2011. Total shipments worldwide rose from 319.5 million bottles in 2010 to 323 million ...

Bacardi GTR appoints new MDPublished:16 March, 2012

Bacardi Global Travel Retail has appointed Mike Birch to the role of managing director.He is currently global sales leadership director for Bacardi ...

Cooley’s and Jameson ready for St Patrick’s Day Published:15 March, 2012

Beam Inc., the new owners of Cooley’s the Irish whiskey brand, says it has signaled its intent to build the Kilbeggan brand in the US by importing ...

MTR raises Courvoisier’s profile at T5 Published:15 March, 2012

Maxxium Travel Retail (MTR) is raising the profile of Courvoisier and aiming to demystify the cognac category with its multi-sensory experience, ...

Children more aware of alcohol adsPublished:15 March, 2012

UK: Children as young as 10 are more familiar with some leading alcohol brands and adverts than those for popular foods and snacks, according ...

Ballantine's whisky goes for golfPublished:15 March, 2012

Chivas Brothers is to launch a limited edition golf pack for its Ballantine’s 17 and 21 year old blended whiskies.The launch is to reinforce ...

Henkell acquires Cavas HillPublished:15 March, 2012

Henkell & Co Sektkellerei has acquired cava producer Cavas Hill.Cavas Hill produces two million bottles of cava and wine annually and it ...

Australia: Stoli appoints new distributorPublished:13 March, 2012

Australia: Stolichnaya has signed a five-year distribution deal with island2island Beverage Company.The new agreement is to include the distribution ...

Danny DeVito’s Limoncello poised for world marketsPublished:12 March, 2012

Danny DeVito’s Limoncello is about to be rolled out to international markets, following its US launch in 2011.The Hollywood star-backed brand ...

Campari reports steady 2011 Published:12 March, 2012

Italian drinks company Davide Campari-Milano has reported a group net profit for 2011 of €159.2m, up from €156.2m in 2010.Sales in ‘the Americas’ ...

Bacardi appoints new president and CEOPublished:12 March, 2012

Bacardi has appointed a new CEO, following the retirement of Séamus McBride.Edward D Shirley is to take up the post of president and CEO immediately.Shirley ...

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