Dear reader,

Welcome to the Drinks International newsletter.

Until next week...

Hamish Smith, Lucy Britner and Christian Davis

Sazerac buys 17 brands from CorbyPublished:30 September, 2011

Buffalo Trace bourbon owner the Sazerac Company has agreed to purchase 17 brands from Pernod Ricard‘s Corby Distillers. The brands and shares ...


Ara Wines launches One Estate in UKPublished:29 September, 2011

New Zealand’s Ara Wines has launched One Estate, a sparkling wine made from 100% Sauvignon Blanc, in the UK.The Marlborough winery’s chief winemaker, ...


Diageo launches social media campaign Published:30 September, 2011

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business ...


Russia: Whyte & Mackay teams up with RoustPublished:28 September, 2011

Whyte & Mackay has announced a partnership with Russian Standard vodka owner Roust. The deal is for the distribution and promotion of the ...


Former Brown Forman chairman diesPublished:28 September, 2011

Owsley Brown II, former chairman and CEO of Brown-Forman has died after a brief illness. He was 69 years old.A statement from Brown Forman said: ...


Martini targets next generationPublished:28 September, 2011

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.The Italian ...


Angostura CEO steps downPublished:28 September, 2011

Angostura Holdings has announced the departure of managing director and CEO Wayne Yip Choy, effective September 21, 2011.A statement said: “The ...


Italy: Stoli changes distributor Published:28 September, 2011

SPI Group has agreed a new distribution deal with Velier, for the entire Stolichnaya portfolio in Italy.The agreement is to include Stolichnaya ...


Craft Japanese whisky launchedPublished:30 September, 2011

The first whisky from Japanese craft distillery Chichibu has been launched. Chichibu The First is three years old, 61.8% abv and limited to 7,400 ...


Pernod announces new MD for Pernod Ricard UK Published:27 September, 2011

Denis O’Flynn, currently managing director – Ireland for Irish Distillers, is the new managing director of Pernod Ricard UK from October 17.Ex-Diageo, ...


US: Heineken makes two appointmentsPublished:27 September, 2011

Heineken USA has appointed two new senior leaders. Nick Lake was appointed as the company’s senior director, category management, effective October ...


A rare demijohn of Cognac Frapin sells for €15,000 Published:27 September, 2011

A five-litre demijohn of 1985 Cognac Frapin has sold for €15,000 at a charity auction.The Bureau Interprofessionnel du Cognac (BNIC) holds an ...


Smirnoff goes for GoldPublished:26 September, 2011

Diageo has launched a cinnamon spiced vodka in travel retail.Smirnoff Gold features a gold etched bottle with edible gold leaf flakes in the ...


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