Three-quarters of UK drinkers prefer to drink at home, survey suggests

11 January, 2021

Three-quarters of Brits say they prefer to drink at home, the Big Gin Report, an annual study conducted by Craft Gin Club, has found.

Of the 6,000 people surveyed, 75% of respondents said they prefer to always, or mostly, drink in the comfort of their own home rather than at a bar or restaurant.

“Covid-19 and lockdown has certainly spurred people to experiment more with drinks in the home but it also seems to have created a new nationwide love of home cocktail making which isn’t showing any signs of slowing,” said master mixologist at Craft Gin Club, Maria Vieira.

“Throughout 2020 we saw our customers experiment with different mixers and take more time to educate themselves so they can make the perfect serve at home.”

With at-home bartending evidently on the rise, the report also found that 56% of Brits said they became more confident in making cocktails in 2020, and 65% have turned to online tutorials, recipes and cocktail making courses to improve their mixology skills. 90% said they plan to make cocktails at home more often in 2021.

With this, Brits are more willing than ever to invest in their home drinking experience. A fifth of respondents already had a dedicated home bar and a further 15% are planning to create one. 34% have purchased mixology equipment, with 86% of those spending up to £100.

The over-70s were the biggest gin drinkers, with 21% consuming gin daily and 56% consuming gin two to three times per week.

In contrast, 18 to 24 year olds drank less often but considered themselves more knowledgeable, with 62% of the demographic classing themselves as ‘gin experts.

Craft Gin Club is the UK’s largest gin subscription service, surpassing 100,000 subscribers in 2020, an increase of 66%.

The Big Gin Report can be viewed in full at craftginclub.co.uk.





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