roma bar show michter's Matt Magliocco

Michter’s: Roma Bar Show key for Italy spirits market

02 October, 2019

Michter’s vice president Matt Magliocco said this year’s inaugural Roma Bar Show provided a “perfect opportunity” to build its route to market in Italy.

One evening during the show Michter’s supported the launch of bartender Jim Meehan’s new book ‘Meehan’s Bartender Manual’ and Magliocco told Drinks International why the show was so important.

“It’s the first ever bar show in Italy, of course we had to be here. There are so many fantastic mixologists not only in Italy, but Italians living in London and New York too,” said Magliocco.

“My family has a strong connection with Italy so it’s always been a market of interest for Michter’s.”

The show took place from 23-24 September at Palazzo Dei Congressi in southern Rome and thousands of bartenders from around Italy and further afield travelled to take part in the trade show.

There was an auditorium at the show which played host to lectures from industry experts such as Desmond Payne, Ian Burrell and Anistatia Miller, while a masterclass & tasting room was there for brand education and cocktail seminars.

Michter’s is an American whiskey producer based in Kentucky, which was named the Top Trending Brand in Drinks International’s Annual Brands Report 2019.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

STRANGER THOUGHTS: A place for members

The recent launch of Martinez members’ cocktail bar on Soho’s Greek Street struck a chord with me.

Instagram

Facebook